Town Magazine Feature - Design's New Destination

Republic of Decor brings David Fruscione's distinct vision to Greenville.

Award-winning interior designer David Fruscione spent two decades shaping retail experiences for global brands such as Banana Republic and Gap. Conceptualizing stores across Europe, Asia, Mexico, Canada, and throughout the United States, he developed an intuitive understanding of the way design can transform the way people experience a space.

A decade ago, he launched his own store, Republic of Decor in Naples, Florida, and has now brought his distinct vision of interior design and home decor to Greenville. "I wanted to design my store as a unique place offering the most amazing finds and I'm proud to feature things that other people don't have. I also work with artists to create pieces that are exclusive to the shop. Additionally, the store serves as a showcase for my interior design business," he says.

Designed around what Fruscione calls "destinations," the store's alcove areas are divided into mini shops. They include statement decor pieces, tabletop and hostess gifts, Republic of Decor signature fragrance products such as candles, room spray, soaps, and lotions (with a clever nod to historical Greenville locales); pillows, throws, and baby gifts; books, games, and stationery; and a garden boutique with pots and bonsai trees. A selection of curated gourmet goods like chocolate, honey, and tea is on display, as is a rotating selection of artwork.

"Our one-of-a-kind items aren't meant to be disposable; they're meant to be treasured for years. Every piece has a story imbued with the energy that the artisan put into making it. Whether it's where the piece is from, or the materials that went into it, I find that people are increasingly drawn to objects that are meaningful and authentic, rather than mass-produced."

In addition to the retail experience, Fruscione offers a comprehensive suite of design services for residential clients including renovation and project management, wallpaper and textile sourcing, art curation, color and materials consulting, spatial planning, and full-service design from concept to completion.

109 Augusta St. Greenville, republicofdecor.com

Open Tuesday-Saturday 10am-5pm and Monday by appointment