But its the decor that has everyone talking. So much so that Mr. Fruscione has started providing interior design service for clients. " people come in, talk to me, see my vibe, my aesthetic - that's what helps me get those contracts," he says. " you hear that the first two years ( in business) are the toughest, and it's sort of true. But I've gotten through that and I feel a shift of energy. More and more people are starting to know that I exist. I'm starting to get on people's radar. And that's rewarding. It's a unique and distinctive store." And it's a must-see for anyone interested in making a lovely home.