Mr. Fruscione

But its the decor that has everyone talking. So much so that Mr. Fruscione has started providing interior design service for clients. " people come in, talk to me, see my vibe, my aesthetic - that's what helps me get those contracts," he says. " you hear that the first two years ( in business) are the toughest, and it's sort of true. But I've gotten through that and I feel a shift of energy. More and more people are starting to know that I exist. I'm starting to get on people's radar. And that's rewarding. It's a unique and distinctive store." And it's a must-see for anyone interested in making a lovely home.

White, You Are
WHITE IS THE POWER MOVE OF THE SEASON IN
WARDROBES AND HOMES. BY MATTHEW KRITIS

Belt, $195; Anne Fontaine, Waterside
Shops, annefontaine.com. Selenite
sculpture, $300; Republic of Decor,
republicofdecor.com

Look West

Style up for fall with denim, cowhide, and more

By Matthew Kritis

WE'RE GETTING A taste of a different Southwest
this fall with rustic colors, intricate prints, and
denim inspired by the desert. Look for cowhide,
cactus prints and decor, leather, and woven basketry
to add a touch of the Wild West to your
home. And for fashion, it's all about nail-head
details, bandana prints, embroidery, and a great
buckle to keep you cowgirl-chis, no horse required.

Leather horse head,
$350, cowhide rug, $700; Republic
of Decor, republicofdecor.com.

The challenge every night

Top TV anchors tell how tough It is to be a woman in the business